Don’t Miss This Webinar!

Reframing Human Services to Gain Public Support for Effective Programs


Date & Time
Thursday, January 15, 2015, 3:00 – 4:30 pm EST


Why do human services agencies not have public support to deliver quality, efficient, evidence-based services? PreformWell invites you to join them to learn how we – the human services sector – are telling the wrong “story,“ and find out how you can join a movement to change public perceptions about what matters most.

Bridget McCabe, Irv Katz and Tracy Wareing will review results from a new study of how we collectively frame the human services, and discuss strategies for reframing it in a way the public can understand and support. The National Human Services Assembly, the American Public Human Services Association (APHSA), and a broader network of human services providers have joined together in this effort.

The concept of framing uses an interdisciplinary research method to understand how the values and metaphors used in different public policy arenas connect – and fail to connect – with common underlying cultural frames that shape how individuals give meaning to social issues. Using research conducted by the Frameworks Institute, this webinar will review the current “story“ that the human services sector tells about its goals and values and identify the gaps where it fails to resonate with the public’s underlying frames. The speakers will address how the human services sector can apply this research in ways that build public will to improve outcomes for children, families, and the communities we serve.


Bridget McCabe, Project Manager, National Human Services Assembly

Irv Katz, President and CEO, National Human Services Assembly

Tracy Wareing, Executive Director of the American Public Human Services Association (APHSA)


Ingvild Bjornvold, Director of Strategic Initiatives, Social Solutions


Register Today



PerformWell is a partnership between:

The Urban Institute is a nonprofit, nonpartisan policy research and educational organization that examines the social, economic, and governance challenges facing the nation. It provides information, analyses, and perspectives to public and private decision makers to help them address these problems and strives to deepen citizens’ understanding of the issues and trade-offs that policy makers face. Since the 1970’s, the Urban Institute has been a pioneer in developing outcome and performance measures for the nonprofit and public sectors.

Child Trends is a nonprofit, nonpartisan research center that studies children at all stages of development. Our mission is to improve outcomes for children by providing research, data, and analysis to the people and institutions whose decisions and actions affect children.

Social Solutions is the leading provider of performance management software for human services organizations. Founded in 2000 by human services professionals, Social Solutions’ ETO (Efforts to Outcomes) software gives organizations a clear picture of which of their efforts are working and which are not. With this information human service professionals can make appropriate adjustments to their approach and continuously improve their performance.

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